Issue #1 · May 11, 2026

The Cuts Are Priced In. The Build-Out Isn't.

Career Snapshot

Meta begins its 8,000-person reduction in eight days. Sales ops and analytics are in scope. The market has already priced it in.

TikTok. US reqs are open; offer timelines have stretched. The regulatory status remains unresolved — ban deadline extended, acquisition talks ongoing. Nobody knows what the date is. The global platform is a different story: international sales-ops and RevOps roles are active across EMEA and APAC. If the US situation resolves in any direction, the rebuild is immediate. That backfill window has a fixed deadline. The deadline is unknown.

LinkedIn. Microsoft’s advertising business has posted double-digit growth for six consecutive quarters. Director of Sales Strategy & Operations and Head of Revenue Operations roles are open in the advertising division. Comp band: $220K–$290K base. The brief requires fluency in B2B attribution methodology.

X. The ad-sales rebuild continues. Senior RevOps and Sales Strategy reqs in New York and Los Angeles. The roles are real. The stability is not yet proven.

Hot this week:

RevOps Director / Head of Sales Strategy. LinkedIn, Pinterest, and Roblox have active senior reqs. Top-band comp at the platforms posting 20%+ revenue growth: $240K–$300K+ total.
Pricing / Yield Analytics Lead. TikTok (international) and Pinterest are the active searches. The auction model is the product. The translator between data science and the sales floor is the hire.
Product Analytics Manager. The SaaS companies that named AI revenue in Q1 need an answer to: what percentage of contracted ARR touched an AI feature this quarter? The PM cannot answer it. You can.
Staff / Principal Analytics Engineer. Revenue instrumentation for AI features. Not the ML model. The semantic model.

Reading the tape: platforms cutting in May are the supply side of the candidate pool. The platforms growing are working the same list as the shortlist.

Tech & Market Trends

1. HubSpot Breeze Agents are the mid-market RevOps alternative to Agentforce. Prospecting, customer, and copilot agents — shipped through INBOUND 2024 and maturing in production — are the active bet at mid-size social-ad platforms and digital agencies that don’t run Salesforce at scale. For RevOps candidates: the Agentforce-vs.-Breeze question is landing in mid-market RFPs. One sentence: Agentforce scales with Salesforce complexity; Breeze scales with HubSpot simplicity. Know which room you’re in before the meeting.

2. TikTok’s view-through attribution is the fight every advertiser QBR is having. VTA attributes conversions to ads seen but not clicked — a weaker signal than click-through, and one that advertisers benchmarked on Google and Meta distrust by default. TikTok’s answer is an expanding measurement-partner network (Nielsen, IAS, DoubleVerify, AppsFlyer) and a push toward incrementality testing. For sales-ops candidates targeting TikTok or agency-side roles: learn the VTA methodology before the interview. The advertiser already has a position on it.

3. dbt data contracts are catching breaking changes in enterprise analytics orgs. Schema and model contracts — in production at the orgs that adopted early — are keeping dashboards live when upstream schemas change. For Staff AE candidates: the case study isn’t “I understand what a contract is.” It’s “I caught a breaking change that would have taken the revenue dashboard offline.” One contract. One caught error. One clear blast radius.

4. LinkedIn Revenue Attribution links ad exposure to CRM-sourced pipeline using first-party data, not UTM tags. The tool matches LinkedIn ad delivery to revenue in a company’s CRM — matched on email and company, not click path. The accuracy question — match rate, attribution window — is the first thing every RevOps leader asks. For sales-ops and analytics candidates: understanding the methodology is the one interview talking point not yet on anyone’s resume.

Next Action Plan

Portfolio. Target: RevOps / Sales Ops at social ad platforms. Build a one-page measurement audit. Pick one platform: TikTok VTA vs. click-through, or LinkedIn Revenue Attribution vs. UTM. One methodology comparison, one defensible recommendation. Not a report. The decision the hiring manager has been asked to make by every large advertiser this quarter.

Networking. One message to a RevOps or Sales Strategy lead at LinkedIn, TikTok, or X. Three sentences. Specific: “I’ve been looking at LinkedIn Revenue Attribution match rates in B2B SaaS — what attribution window does your team actually use?” That signals you’ve done the work. “Thoughts on the space?” doesn’t.

7-day micro-skill. LinkedIn Revenue Attribution Report or HubSpot Breeze Agents. Set up a test CRM environment. Run one attribution or prospecting scenario end-to-end. By Friday: one accuracy number, one failure mode, one question the tool can’t answer. The thing you can demo is the thing that gets the offer. The certification is not.

Sources

Crafting runs weekly. The job is to be useful, not to sell. If a line in here is close to a move you're working on, the email reaches a person.

Hiring rather than hunting? Signal is the letter for your side of the desk.

Get next week's issue Email me

← All Crafting issues · Drafted with Claude · Edited by Paul Brown