Newsletter
Two letters, same studio
Signal and Crafting. Two weekly newsletters under one editorial roof. Different columnists,
same intellectual honesty: real numbers, real shipping, no LinkedIn-speak. Pick the one that
sits closer to your seat — or read both.
AI features that actually ship
Every Sunday I look at what shipped in B2B SaaS — sales ops, ad tech, analytics, BI —
and write up what's working, what's bolted on, and one concrete feature I'd build this week.
Built for: SaaS founders, CTOs, and senior analytics leaders.
Michael Lewis voice · 700–1,000 words · No fluff
Latest: AI revenue is becoming a line item. — May 17, 2026
The senior analytics craft
Every Friday I look at what's shifting under the senior analytics craft — the skills moving up
the premium curve, the tooling that's changing job descriptions, and one concrete move you
could finish this week to stay sharp.
Built for: Staff and Principal Analytics Engineers, Senior Data Analysts, Product Analytics Managers, and BI Directors.
Reynolds-meets-Bateman voice · 700–1,000 words · No LinkedIn-speak
Latest: Product Analytics Is the Q2 Hire. Here's What the Brief Now Requires. — May 16, 2026
How they work together
Signal is the buyer view: what's shipping, what's bolted on, what I'd build in your product this week.
Crafting is the operator view: what the senior analytics craft is being asked to do now, and the
concrete move that puts you ahead of the curve.
Same studio, two columnists. If you're hiring senior analytics talent, Signal is the letter for
your side of the desk. If you're the senior IC making the next move, Crafting is yours. Many readers
find both worth their Sunday morning.
Written by Paul Brown · Drafted with Claude · Edited and shipped by a human.
Also available via RSS — Signal feed · Crafting feed.