JD Case Study · Target

Sr Manager, REDcard Loyalty & Engagement

Owns REDcard lifecycle marketing — activation, usage, retention — for a co-brand loyalty program that drives a large share of Target sales. This is the co-brand cardholder lifecycle engine I built for the Synchrony case study, pointed at a single, very large program.

Brooklyn Park, MN · hybrid · $188K–$324K · View the job description →

What they’re actually buying

Grow REDcard engagement and the spend it drives. Move activation, frequency, and retention through lifecycle marketing and measurement — and prove each move turned into incremental sales, not just usage. The job is turning a loyalty perk into measurable, defensible top-line.

How I’d own it — first 90 days

Days 1–30

Map the REDcard lifecycle

Baseline the enroll → activate → habitual-usage → retain funnel and the engagement KPIs. Meet Loyalty, Marketing, and Analytics, and find the highest-leverage drop-off.

Days 31–60

Stand up engagement diagnostics

Ship a REDcard engagement dashboard with segmentation (new vs. lapsing vs. power users) and size the top two or three engagement opportunities in incremental sales.

Days 61–90

Run a lifecycle test

Design a test/control on an activation or value-prop hypothesis, deliver the incrementality readout, and set the experimentation cadence for the loyalty program.

Signature analysis: the co-brand loyalty lifecycle

Enrolled 100 indexed to 100

Activated (first 5%-off use) 71

Habitual (uses every trip) 44

Retained 12 months 38

Advocate / multi-channel 22 the share-of-wallet base

Where I’d aim first: activated→habitual. Enrollment is easy; the value comes from members who reach for the card every trip. A test/control on the activation nudge that lifts the habitual rate compounds through retention and share-of-wallet — and it’s cleanly measurable against a holdout.

Illustrative figures — a co-brand loyalty lifecycle with the engagement unlock identified and framed for an incrementality test.

Requirement → proof

What the JD asks for	What I’ve already shipped
Lifecycle / loyalty marketing analytics	A co-brand cardholder lifecycle funnel — the same analysis, built for Synchrony.
Test & control, incrementality	An A/B + incrementality readout with CIs and a sample-size calculator.
Segmentation & customer value	Behavioral cohorts + an LTV / unit-economics model.
Engagement measurement & exec dashboards	An exec scorecard built to surface actions, not just metrics.
Retail / co-brand domain	A full lifecycle-analytics case study for a co-brand card portfolio (Synchrony).

The same engine

This is the same co-brand lifecycle engine as my Synchrony case study — enroll → activate → habitual → retain, with test/control underneath — pointed at one large loyalty program. Acquisition or loyalty, lease or card, the machine doesn’t change: find the drop-off, test the fix, prove the incremental sales.

See the Synchrony lifecycle case study →

Hire the work, not the headcount

You’ve already priced this role. Here’s what the money buys.

Target says Sr Manager, REDcard Loyalty & Engagement is worth $188K–$324K a year (posted base range). Fully loaded — payroll taxes, health insurance, benefits, roughly +25% — the midpoint runs about $320K a year: $154 an hour, for all 2,080 hours, ramp and meetings included. And the ramp is real: a new leader’s breakeven averages about 6 months (Watkins, The First 90 Days) — call it $160K spent before the first shipped thing. The candidate who interviews well will be great in the room and diligent on the kanban board. What they won’t do is build the systems. That’s the part I sell.

The build · 90 days

$30,000

~120 hours ships the first-year plan on this page as working systems on your data — dashboards, pipelines, automations that keep running after I stop billing. Value in week one, not month 9. Compare: $160K for the hire’s ramp alone.

The rate

$250/hr

Yes — 1.6× your hire’s loaded hourly. But you buy the ~120 hours that ship, not the 2,080 that mostly don’t. Priced per outcome instead of per hour, it isn’t close.

The bench · after the build

$3,500/mo

My agents run your refreshes and monitors on a schedule — the same fleet that keeps this site’s data current — and I stay on call. Month to month; cancel anytime; the systems are yours either way.

Founding-build rate: the first 3 builds run $15,000 — half the list price — in exchange for a named, written case study. When the third case study ships, so does this rate.

Or keep the req. Hire the person who’s great in the room — and pay me to make them dangerous: the same $30,000 build, handed to your new director on day one, pulls their breakeven from month 6+ to month two. The expensive mistake isn’t the hire; it’s the hire with no system underneath them. This case study is the free sample of what the system looks like.

Email me the req All services & prices

Loyalty analytics that proves incremental sales — not just usage — is what I’ve already shipped. Let’s talk about REDcard engagement. — Paul Brown