Tools · Headcount math

Sales Capacity Planner

A bookings target is a promise about headcount. This runs the honesty check underneath it: reps on the floor, ramp time, real attainment, and attrition in — effective selling capacity out, next to the number you signed up for.

Assumed to land spread through the year — the model gives each one about half a year on the floor.

Months to full productivity, honestly measured — from start date, not offer date.

Use last year’s actual median, not the plan’s optimism.

Target covered
Effective capacity
Effective sellers
Gap to plan

The model: a rep ramps linearly to full productivity over the ramp period, so a hire with m months left in the year contributes m − ramp/2 effective months. Planned hires land spread through the year (~6 selling months each), mid-ramp reps finish their ramp, and attrition hits ramped seats at mid-year on average with no backfill credit. Capacity = effective FTE-years × quota × attainment. Deliberately simple and deterministic — it’s the honesty check under the board plan, not the board plan. Runs in your browser; nothing is sent anywhere unless you ask for the readout below.

Want this capacity model pressure-tested?

Leave an email and I'll send back your numbers with the three assumptions that sink most capacity plans — ramp measured from offer date instead of start date, attainment copied from the plan instead of the actuals, and backfills that never land. Written by me, not a sequence. Usually within a day.

Capacity says whether the team can hit the year. Coverage says whether the pipeline is there this quarter. Same discipline, other side of the equation — the coverage planner runs the quarter math.

Run the coverage math Email me More tools