JD Case Study · Reddit · SMB Ads

Senior Vendor Performance Manager, North America

Reddit is not hiring a vendor monitor. It is handing someone quota on a nine-figure SMB Ads business, 100+ outsourced sellers, and the full agency motion from lead generation through repeat spend. The job is to make a partner-operated revenue engine behave like one accountable Reddit team — with enough operational truth to know whether a miss came from demand, staffing, ramp, sales execution, or advertiser retention.

Ogden, UT · on-site 1–2 days/week · $147K–$205.7K base + commission + equity · View the job description →

Integrity note. The system shape comes from Reddit’s public posting and the user-provided operating context. Every performance value below is illustrative and deliberately rounded. No Reddit or vendor-confidential data is used or implied.

Jul 21, 2026

The mandate

Run the vendor-operated SMB business like one accountable Reddit team

Take control of the North American SMB agency book without losing momentum during the backfill. That means preserving ownership and open pipeline first, then installing the system that links vendor capacity → sales execution → advertiser activation → repeat spend. The vendor owns the floor; Reddit owns the outcome. This leader makes the seam between them disappear while turning client feedback and campaign performance into a sharper sales motion and a better Ads product.

The first 90 days

Continuity first. Operating truth second. Scale third.

Days 1–30

Transfer control without losing the book

Map account ownership, open pipeline, vendor leadership responsibilities, recurring reviews, promised actions, and unresolved decisions from the departing leader. Reconcile quota, productive headcount, and funnel definitions across Salesforce, Looker, Gong, Chili Piper, and the vendor’s workforce data. Listen to calls and sit with managers in Ogden until the numbers match the floor.

Days 31–60

Install the operating system

Launch a daily flash, weekly vendor review, and monthly business review from one governed model. Put the capacity-to-revenue waterfall beside the lead-to-repeat-spend funnel so every variance has an owner. Stabilize the largest leak — staffing, ramp, routing, pitch quality, activation, or book management — before adding another initiative.

Days 61–90

Scale the agency motion

Turn the winning manager and rep behaviors into a repeatable agency playbook. Prioritize high-value SMBs, test one routing or pitch change, and deploy a retention/expansion motion for newly activated advertisers. Feed aggregated objections, campaign outcomes, and client needs into Reddit Ads product and marketing with a closed decision log.

The working system

North America SMB vendor command center

Four views, one model: capacity creates selling power; the funnel turns it into activated advertisers; repeat spend proves the motion worked; the action register closes the loop.

Revenue attainment

97.2%

Quarter-to-date · indexed plan

Productive capacity

84 / 106

Fully ramped seats / plan

Activated advertisers

1,419

Illustrative measured-quarter cohort

Repeat-spend rate

46.8%

Activated advertisers repeating in-window

Vendor quality score

93.5

Weighted policy, pitch, and documentation QA

Quarter-to-date revenue attainment

Cumulative revenue index; plan = 100 at week 12. Illustrative operating data.

2.8 pts below plan

PlanActual

Backfill control tower

The first view exists to prevent continuity loss.

Book ownershipEvery agency and open opportunity has a named Reddit and vendor owner.
Revenue at riskRenewals, launches, and high-value deals are ranked by date and value.
Decision continuityOpen promises and recurring forums carry forward with context.
Operating truthSalesforce, Looker, and vendor staffing reconcile before the first review.

First principle: preserve control before optimizing the motion.

Vendor team performance

Same quarter and eligibility rules across teams; exact rows support operating follow-up.

Team	Productive	Attainment	Activation	Repeat spend	Quality
Agency acquisition A	23 / 27	101.8%	65.2%	45.1%	94
Agency acquisition B	20 / 26	93.4%	59.8%	41.7%	91
Existing-book growth	25 / 29	103.6%	72.4%	54.9%	96
High-value SMB pod	16 / 24	88.7%	61.5%	47.3%	93

Requirement → proof

The posting, answered

What Reddit asks for	What I’ve already built
Own revenue growth and quota for a $XXXM/year business	A complete capacity, coverage, funnel, and forecast system that reconciles the revenue promise to the people and pipeline underneath it.
Lead 100+ vendor reps, managers, and functional leads	The capacity model separates staffed seats from trained, active, and fully productive sellers, then traces each loss into revenue.
Run weekly, monthly, and quarterly vendor reviews	The operating cadence on this page ends every review with a variance, decision, owner, due date, and expected revenue effect.
Build an end-to-end SMB agency sales motion	A lead-to-repeat-spend funnel that connects acquisition, advertiser activation, campaign launch, retention, and expansion.
Translate analytics and client feedback into action	A Voice-of-Customer loop that pairs Gong themes with campaign outcomes and routes evidence-backed recommendations to Sales, Marketing, and Ads Product.
Operate on-site with the Utah vendor partner	I already understand outsourced operations from inside the vendor environment: what the client needs, what site leaders can control, and where a clean aggregate hides a floor-level failure.

The same engine

The engine behind this portfolio is the same one this role needs: capacity math, full-funnel leakage, cohort retention, executive scorecards, and action loops that keep the metric tied to an owner. The unusual advantage is perspective from both sides of the vendor seam. I know how a client reads the result and how an outsourced floor actually produces it — without using or exposing any confidential operating data here.

Run the sales-capacity model →

This role is a backfill, so the first promise is continuity: no orphaned book, no invisible pipeline, no action item lost in the handoff. Then the work gets sharper — one operating system that tells Reddit and the vendor what moved, why, who owns the fix, and whether it produced repeat advertiser spend. I can work that seam from day one. — Paul Brown

Hire the work, not the headcount

You’ve already priced this role. Here’s what the money buys.

Reddit says Senior Vendor Performance Manager, North America is worth $147K–$205.7K a year (posted base range; commission and equity are additional). Fully loaded — payroll taxes, health insurance, benefits, roughly +25% — the midpoint runs about $220K a year: $106 an hour, for all 2,080 hours, ramp and meetings included. And the ramp is real: a new leader’s breakeven averages about 6 months (Watkins, The First 90 Days) — call it $110K spent before the first shipped thing. The candidate who interviews well will be great in the room and diligent on the kanban board. What they won’t do is build the systems. That’s the part I sell.

The build · 90 days

$30,000

~120 hours at $250/hr ships the first-year plan on this page as working systems on your data — dashboards, pipelines, automations that keep running after I stop billing. You buy the 120 hours that ship, not the 2,080 you’d pay a hire for. Value in week one, not month 9; compare $110K for the hire’s ramp alone.

The bench · monthly

$3,000/mo · 10 hrs

10 hours of me a month, plus my agents running your data refreshes on a schedule — the same fleet that keeps this site current — evals green, costs flat, and me on call. Month to month; cancel anytime; the systems are yours either way.

Prepay the quarter and it’s $7,500 for 3 months — $1,500 off the $9,000 month-to-month price, for paying up front.

Founding-build rate: the first 3 builds run $15,000 — half the list price — in exchange for a named, written case study — all 3 still open. Email me to take one; when the third case study ships, so does this rate.

Or keep the req. Hire the person who’s great in the room — and pay me to make them dangerous: the same $30,000 build, handed to your new director on day one, pulls their breakeven from month 6+ to month two. The expensive mistake isn’t the hire; it’s the hire with no system underneath them. This operating system is the free sample of what the system looks like.

Email me the req All services & prices