Golden Data · Paul Brown · Ogden, Utah

One revenue number your whole team trusts.

Before you hire a director of analytics, hire the work. I build the pipeline, forecast, and capacity systems that hire would spend their first year on — in 90 days, on your data. Then my agents keep them current.

Founding rate: the first 3 builds run $15,000, half the list price, in exchange for a named case study.

14 years
Business intelligence, then ad tech revenue operations. Today I lead sales operations.
Eight figures
Of pipeline recovered with propensity models on enterprise sales channels.
Fintech at scale
Governed data models and the semantic layers a whole company reads from.
Kept current
48 datasets feed this site; 10 stay live with no one at the keyboard. The map traces every one and says which are behind.

The proof, in the open

Tools you can use now, dashboards built on public data, shipped work, and two weekly letters, published as I build them. Everything on the bench runs on real data.

The workbenchPick an area to filter the bench below

Golden Data / Tools

Small tools for the work I actually do

Pipeline coverage and capacity math from the revenue-ops day job, cost caps and eval sizing for AI features, house rules for prose — plus a few built for my own life. No login, no tracking, no email wall.

Pick a tool

Screenshot of the Pipeline Coverage Planner: quota, closed-won, open pipeline, and win-rate inputs beside a 2.3× coverage readout, the 4.0× coverage actually needed, and the pipeline still to build
Quarter math

Pipeline Coverage Planner

Quota, closed-won, open pipeline, and win rate in — coverage ratio, projected finish, and the pipeline you still have to build (in deals, per week) out. The quarter math, without the spreadsheet.

Runs in-browserOpen →
Screenshot of the Sales Capacity Planner: bookings target, quota, ramped and mid-ramp reps, hires, and attrition inputs beside 91% of target covered and the gap to plan
Headcount math

Sales Capacity Planner

Will the team you have hit the number you signed up for? Reps, ramp, attainment, and attrition in — effective selling capacity, the gap to plan, and what it takes to close it.

Runs in-browserOpen →
Screenshot of the Comp Plan Payout Curve: OTE, pay mix, quota, attainment, threshold, accelerator, and cap inputs beside total cash at attainment, with the payout curve drawn below
Incentive math

Comp Plan Payout Curve

A comp plan is a curve, not a paragraph. OTE, pay mix, threshold, accelerator, and cap in — the whole plan drawn live, with total cash at attainment and what the next point is worth.

Runs in-browserOpen →
Screenshot of the SaaS Metrics Scorecard: retention, efficiency, and trajectory inputs beside NRR, GRR, magic number, CAC payback, and Rule of 40 tiles, each scored against a public benchmark band
Health panel

SaaS Metrics Scorecard

The five numbers a revenue leader gets asked for first — NRR, GRR, magic number, CAC payback, Rule of 40 — computed from raw inputs and scored against public benchmarks.

Runs in-browserOpen →
Screenshot of the A/B Test Calculator showing lift, p-value, and significance for two variants
Decision-first

A/B Test Calculator

Drop in visitors and conversions for two variants to see lift, a p-value, and whether the result is real. Plus a planner for how many you need before you start — and, for training rollouts, a holdout sizer and a pre/post difference-in-differences reader.

Runs in-browserOpen →
Screenshot of the Training Holdout Planner showing the one-page measurement plan with its holdout-size exhibit
One-page brief

Training Holdout Planner

Turn a training rollout into a readable test. Enter the rep pool, the KPI baseline, and the lift you would act on; get the one-page plan a leadership team can sign: who waits, what decides, when we read, how big the holdout must be. Print it or copy it as Markdown.

Runs in-browserOpen →
Screenshot of the AI Feature Cost Estimator with monthly, per-request, and annual cost outputs
Cost cap

AI Feature Cost Estimator

Size the monthly bill for an LLM feature before you build it. Requests, tokens, and rates in — cost per request, monthly, and annual out.

Runs in-browserOpen →
Screenshot of the Eval Set Sizer calculating golden-example sample size from accuracy and confidence
Eval harness

Eval Set Sizer

How many golden examples do you actually need? Pick a target accuracy, a margin of error, and a confidence level — get the sample size.

Runs in-browserOpen →
Screenshot of the Prose Voice Linter showing word count, banned words, and passive-voice checks
House style

Prose Voice Linter

Paste a draft. It flags the banned words, exclamation points, and passive voice, then checks the short-declarative rhythm — the exact house rules behind Signal and Crafting.

Runs in-browserOpen →
Animated preview created with the Browser GIF and Meme Maker tool
No-upload media

Browser GIF & Meme Maker

Panel layouts and caption templates for your own pictures, with Impact text you can drag anywhere — or turn a screen recording into a platform-sized GIF with trim, boomerang playback, filters, and client-side ffmpeg. Nothing is uploaded.

Runs in-browserOpen →
Screenshot of the Background Remover: the drop zone and background settings beside a preview of the Golden Data bridge and an orange sun cut out onto a transparent checkerboard, with 80.4% of the image removed and a Download PNG button
No-upload media

Background Remover

Drop in a photo or a screenshot, cut the backdrop out, and download a transparent PNG. It only takes background that touches an edge, so a white shirt in the middle of the frame survives. Nothing is uploaded.

Runs in-browserOpen →
Screenshot of the Super PAC Structure Picker showing the six questions and a verdict of "A Super PAC (independent expenditure-only committee)" with FEC Form 1 box 5(g)
Rules as written

Super PAC Structure Picker

Six questions — money to candidates, money above the limits, donors public or not, who is behind it — and out comes the committee type you actually need, the FEC Form 1 box to check, the filing calendar, and your "paid for by" line.

Runs in-browserOpen →
Screenshot of the Strava Activity Stitcher plan for an out-and-back hike: a 4 minute 30 second untracked gap, 0 m seam displacement, and three panels listing what is kept verbatim, what is shifted or derived, and what is left empty on purpose
Personal ops

Strava Activity Stitcher

Ended the hike by accident at the turnaround and recorded the way back as a second activity? Drop both TCX exports in and get one file back with every point intact. It shows what it keeps, what it shifts, and what it leaves empty, and asks twice before it builds. Nothing is invented; nothing is uploaded.

Runs in-browserOpen →
Screenshot of the Ogden Home Finder with housing stats and a map of listings
Personal ops

Ogden Home Finder

A living catalogue of Ogden-metro rentals and for-sale homes — tracked daily with price history, days on market and a map. An AI agent scrapes it every morning; a validation gate checks the agent’s work before anything ships.

Runs in-browserOpen →
Ranked race cards with fit rings and register, target, star and pass buttons under a Show, Sort and Layout bar, beside a map of Utah and its neighbours with every upcoming race pinned in orange.
Personal ops

Race Finder

Every race UltraSignup lists within 250 miles of Ogden, on a map and ranked against my own profile: the distance bands around my longest race, trail over road, the months I race, recovery after my target, the drive. Every score prints its reasons. My record sits on the same map with the times from my Strava log. Star the ones worth a look; your stars and preferences stay in your browser. Refreshed daily.

Runs in-browserOpen →

The offer

A 90-day build of the pipeline, forecast, and capacity systems a revenue team runs on, on your data. Then a monthly bench that keeps them current. Priced on the page.

Everything, newest first

Every published thing on the bench in one reverse-chron feed — tools, dashboards, and newsletter issues, mingled. Filter to a kind; deselect to bring the rest back.

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  1. Field noteThe Scrape GateAn AI agent scrapes Ogden housing every morning and commits it to this site with no one reviewing it. The model only reads; code owns the keys and the history; a gate refuses any run that looks like corruption rather than a market move. Every scrape since June replayed through the gate: the move to an always-on runner stopped the missed days, but not the bad runs, like the one that added 158 duplicate homes overnight. The replay also caught a quiet one: “active” had stopped meaning on the market, with more than half the homes unseen for a week. The backlog the gate can’t fix is on the page too.
  2. Field noteBelow Replacement, Even in UtahThe world’s fertility rate has more than halved since 1963, and two in three people now live in a country below replacement; the U.S. hit a record low of 1.60 in 2024. Utah had the highest rate of any state every year from 2005 to 2015, fell below 2.1 in 2018, and from any start year 2010–2016 has fallen further than any other state. Every state 2005–2024 from NCHS final data, “Utah fell furthest” checked measure by measure, and six explanations tested against all fifty states: later marriage fits best.
  3. CraftingThe Agent Answers The Question You Modeled For. Vision Is Modeling For The One Nobody Has Asked YetThe intent did not port
  4. BriefHusqvarna — Sales AnalystA JD case study for Husqvarna’s Sales Analyst seat in North Salt Lake, written as an ode to four years running my own lawn route and every summer on a landscaping crew. A sourced read on the outdoor-power and watering arena — who sells what, through which door, on which fuel — five ways Husqvarna can differentiate, and a working pricing desk: pocket-price waterfall, variance-to-Plan bridge, upload gate, and program ROI on illustrative data.
  5. Field noteFour Thousand WeeksBurkeman’s four thousand weeks as a grid you can put your own birthday into: every week you’ve lived filled in, every week ahead an outline, with the SSA’s odds you’ll reach each age on top. Then who gets the rest, from the American Time Use Survey: more time alone, about as much with a partner, coworkers and kids falling away. Add your kids and it does the tail-end arithmetic from 145,000 raw diaries: nearly half of a parent’s at-home hours with a child are gone by the seventh birthday.
  6. Field note50 Years of LDS Growth: Record Counts, Not Record GrowthThe Church of Jesus Christ of Latter-day Saints set real records in 2025–26: 385,490 convert baptisms and 90,000+ missionaries. This rebuild of my Tableau viz concedes every count, then sets each one beside its per-member rate: 22 converts per 1,000 members against 45 in 1990, a U.S. count that fell by 186 in 2025 while the rest of the world grew, and Pew’s U.S. retention down from 70% to 54%. Plus fifty years of growth decade by decade (five times the members, slower every decade), a heads-vs-hours missionary model and a claims-vs-numbers table.
  7. CraftingOmni Let Anyone Build the App. The Analyst Still Owns the Definition.Omni shipped a way for anyone to build a governed app on the semantic model in five weekly drops; the half of the analyst's job that got automated was the dashboard, and the half that got more expensive was the definition underneath it.
  8. CraftingTwo Surfaces Now Answer Every Question Fluently. Somebody Still Has To Say Which One Is Right.The authority did not port.
  9. SignalThe CRM stopped waiting for the rep.Momentum is aimed at general availability at Dreamforce this week, Winter '27 puts agent activity in the forecast grid, and a Validity survey finds only 21% of marketers call their CRM data ready for the agents now writing to it, so the operator's build is a ledger of which opportunity fields a machine wrote.
  10. ToolRace FinderEvery race UltraSignup lists within 250 miles of Ogden, on a map and ranked against my own profile: the distance bands around my longest race, trail over road, the months I race, recovery after my target, the drive. Every score prints its reasons. My record sits on the same map with the times from my Strava log. Star the ones worth a look; your stars and preferences stay in your browser. Refreshed daily.
  11. Field notePast Thirteen MilesEvery run of half-marathon distance or longer I have logged since 2020, fed live from my Strava table through an anonymized view — then the official ultras reviewed one by one: the Buffalo Run 50K, two editions of the Skyline 55K a year apart, and the Canyonlands 50 Mile course — the target for October 24, not a bib yet — sized up against my own numbers.
  12. CraftingUber cut the middle rung. The top two are now close enough to touchUber cut 20% of its managers on September 2 the same week Paul's own JD tracker caught one company posting an identical pay band for a Staff analyst role and a Manager role — the receipt behind a report that says the AI premium pays builders more than it pays bosses.
  13. SignalThe Sales Forecast Got a Second AuthorSalesforce and Anthropic's Claudeforce lets one admin connect Claude to the whole CRM and every seller gets governed write access from day one — the eval question is what Claude does with an account nobody has cleaned up, and Sales Ops is the team that finds out.
  14. ToolTraining Holdout PlannerTurn a training rollout into a readable test. Enter the rep pool, the KPI baseline, and the lift you would act on; get the one-page plan a leadership team can sign: who waits, what decides, when we read, how big the holdout must be. Print it or copy it as Markdown.
  15. ToolStrava Activity StitcherEnded the hike by accident at the turnaround and recorded the way back as a second activity? Drop both TCX exports in and get one file back with every point intact. It shows what it keeps, what it shifts, and what it leaves empty, and asks twice before it builds. Nothing is invented; nothing is uploaded.
  16. Field noteLeverage MapPersonal interventions plotted by friction vs. payoff — what I already do, what’s next, what’s noise.
  17. CraftingThe Switching Raise Collapsed. The Postings Still Promise One.ADP's September 2 pay data puts the raise for changing jobs at 1.7 points over staying, Bank of America says the top 5% of earners who stayed now out-earn the ones who left, and the postings in my own tracker still price the walk. The move this week is the page that makes staying pay.
  18. Signal+53% Wasn't EnoughThe Trade Desk cut 15% of its staff on September 4, closing an ad-tech earnings season that fit inside 48 hours in early August. Three companies posted growth from great to terrible and all three got punished; the one that got paid had the most boring number. The market has stopped extending credit to the AI story between one quarter and the next.
  19. CraftingThe Warehouse Can Read All 300 Of Your Measures. It Still Can't Tell Which One The Room Decides On.
  20. Field noteThe Page Was Worth Twenty PointsA 4 KB hand-written markdown file describing what a retail dataset means was worth 17 to 23 points of text-to-SQL accuracy to three frontier models — and switching between the models was worth nothing. Cube’s 99-question benchmark, the literature band behind it, what the page cost in tokens, and what survives when a semantic model migrates. The page, not the model, was the lever — and that page is an SOP.
  21. SignalSnowflake And Databricks Now Ingest Your Power BI Model. Most Of Your Skill Is In The Part They Skip.For twenty years the semantic model was the hostage. It walked out this month. Read what it left in the room.
  22. CraftingDoorDash open-sourced the robot that writes their code. I made it do my choresWhat a $3.01 feature taught me about who holds the keys
  23. CraftingThree Vendors Retired Their Agents. One Named a Date.AWS retired Bedrock Agents with no deadline and no end-of-life date, which is harder to plan against than a sunset, and the skill quietly repricing is the one that turns a vendor's ambiguity into a dated plan.
  24. SignalThey deprecated the part that worked.AWS closed Bedrock Agents to new customers on July 30 and renamed it Classic, OpenAI removes the Assistants API on August 26 after a twelve-month notice, and a July 19 decomposition of a production agent found most of its accuracy came from scaffolding — the exact layer three vendors are asking you to rebuild.
  25. CraftingThey revised away 103,000 jobs. The seniority data held.Payrolls fell 23,000 in July and the prior two months were revised away by 103,000, two days after a panel of economists called the unemployment rate in the wrong direction — but the seniority cut of the same data is unambiguous, and it points at the roles I am aiming at.
  26. BriefSalomon — Senior Manager, Sales Operations, Data & ForecastingA JD case study for Salomon’s North America sales-operations seat in Ogden — the analytical backbone of a seasonal wholesale book: one consolidated forecast, a Power BI layer with governed definitions and row-level security, a plan-to-sell-through funnel that decomposes every miss, and the team that runs it. Illustrative data only.
  27. BriefGolden Data Analytics — the People Analytics wedgeA use case built by reading UKG Pro People Analytics against itself — its own product sheet routes “ideal” dashboards through paid professional services, prices nothing, and benchmarks from an unnamed data collection. The counter-offer: a governed, narrative, sourced HR analytics layer assembled from four things already running on this site, priced in the open.
  28. BriefGong — People Analytics ManagerA JD case study for Gong’s people-analytics seat — the wedge battlecard from the Golden Data Analytics teardown, aimed at a posting that names the whole seam: Workday, CultureAmp, and Greenhouse as sources, dbt and Snowflake as the stack, governance and responsible AI adoption as the mandate. Illustrative data only.
  29. SignalSnap Lost Users and Rose 14%. Pinterest Set a Record and Fell.Snap's North American users fell 7% and the stock rose 14%. Its North American ARPU rose 23% to $10.26. Pinterest set a user record and fell 9% on the cost of the AI buildout. Last issue's engagement thesis was wrong, and the reason it was wrong is that I was reading the year-over-year line while the market was reading the sequential one.
  30. BriefSynchrony — AVP, Analytics, Health & Wellness SalesA JD case study for Synchrony’s Health & Wellness sales-analytics seat — one truth layer for four B2B sales teams covering 280,000+ providers: governed metric definitions, a provider coverage-to-production funnel, test-and-control initiative measurement, and executive dashboards a divisional CEO reads. Illustrative data only.
  31. SignalThe vendor wrote the definition of successSalesforce made Agentforce Help Agent generally available this month at $2 per autonomous resolution, HubSpot metered custom agents by the run on July 23 while its packaged agents bill by outcome, and a June 30 validity audit found tool-calling evaluators disagree with human judgment 18.5% of the time. You now buy an outcome your vendor defines, scores, and invoices.
  32. CraftingThe Layoff Tracker Is Written for Investors. Most ICs Read It as a Verdict.
  33. SignalThe wrong answer costs the most.Databricks metered Genie Agents on July 8, made it free on July 15, and reversed the charges on July 21 — and every cost control it shipped in six weeks points at the same thing, which is not the question but the retry.
  34. ToolBackground RemoverDrop in a photo or a screenshot, cut the backdrop out, and download a transparent PNG. It only takes background that touches an edge, so a white shirt in the middle of the frame survives. Nothing is uploaded.
  35. ToolSuper PAC Structure PickerSix questions — money to candidates, money above the limits, donors public or not, who is behind it — and out comes the committee type you actually need, the FEC Form 1 box to check, the filing calendar, and your "paid for by" line.
  36. Field noteThe Leak GateThe agent-vs-human scorecard reads my real task manager — titles, notes, and people attached — and publishes none of it. The anatomy of the dbt layer in between: allow-list models that emit only aggregates, a leak gate with an oracle built from the private contacts table, and the week a mutable timestamp restamped 90 days of history into two buckets without failing a single test. The incident is now a test.
  37. CraftingThe Metric Definition Is Becoming a File. Most Portfolios Are Still a Dashboard.Two standards bodies moved this month toward the same thing: a metric definition that lives as a version-controlled file instead of a formula inside a dashboard. The senior analytics interview is already screening for it. Here is the sixty-minute version.
  38. SignalThe product stopped being a place.On July 14, 2026 Salesforce, Clari + Salesloft, Glean, and SnapLogic all shipped a way for something that is not a person to use their software — and the only asset that survived the removal of the interface was the rule about who is allowed to read what.
  39. CraftingAI Redundancy Washing Has a Tell.Deutsche Bank's "AI redundancy washing" is now the defining feature of 2026's layoffs, and for senior analytics ICs the job postings from the same companies doing the cutting are a truer signal than the layoff tracker.
  40. BriefAcima — Data Scientist, Fraud Prevention & Risk AnalyticsA JD case study for Acima’s own fraud data-science role — the fraud decision waterfall (identity, velocity/device, the ML score), the hybrid rules+ML operating point, and the fraud-loss-vs-friction frontier. The one role in the set written from the inside: Acima’s lease-to-own funnel is the book I worked.
  41. SignalThe AI budget got a meterThe AI budget got a meter this fortnight. OpenAI shipped credit-level spend caps on June 18; Microsoft, Anthropic, and Databricks matched inside eighteen days. Four vendors moved AI spend out of the CFO's blind spot and onto the governance surface the CFO already reads — and moved themselves onto a consumption bill at the same time.
  42. CraftingThe Free AI Trial Ended. The Bill Didn't.Databricks flipped Genie to metered billing today, Snowflake decoupled AI spend from compute in April, and Uber and Meta already blew through their 2026 AI budgets — the senior analytics IC who can build the cost-attribution query is the one explaining the invoice, not the one blindsided by it.
  43. Field noteThe Week That Had No WeekendIn 1929 the Soviet Union tried to abolish the weekend. The nepreryvka split the workforce into five colour groups on a rotating five-day cycle — four-fifths always working, so the factories never stopped, and no universal Sunday to anchor religious life. The staggering fractured families: pick two people’s colours and watch their days off never line up. Traces the calendar from the five-day week to the six-day shestidnevka to the seven-day week’s return in 1940 — and debunks the two myths the story usually carries.
  44. Field noteWhen Sweden Vacations TogetherTerry Hartig tracked how many antidepressants Swedish pharmacists dispensed, month by month, for twelve years. The more workers were on vacation at the same time, the fewer prescriptions went out that month — and the effect reached retirees too, who had no job to break from. Evidence that rest is contagious. Rebuilt from the paper’s published ARIMA coefficients: an exact dose-response curve, the drop group-by-group, and a reconstruction of the raw seasonal series.
  45. Field noteThe Agent-vs-Human ScorecardThe workbench measured on itself over a rolling 90-day window. Every task is tagged with who did it — agent or human — and this is the two-column readout of that split: outcome rate, dollars per instance, and minutes to complete. Fed live at build time from anonymized database views (see the dbt leak gate) that never expose a task title, note, or category.
  46. SignalThe SDR job got sold in pieces.HubSpot acquired Warmly on June 30, Salesforce paid $3.6 billion for Fin on June 15, Salesforce's Summer '26 shipped Momentum and a Customer Engagement Agent on June 15, and 6sense turned engaged-account lists into named CRM-ready contacts on June 22 — four moves this fortnight saying the sales rep's day stopped being the unit the software vendor priced against.
  47. ToolPipeline Coverage PlannerQuota, closed-won, open pipeline, and win rate in — coverage ratio, projected finish, and the pipeline you still have to build (in deals, per week) out. The quarter math, without the spreadsheet.
  48. ToolSales Capacity PlannerWill the team you have hit the number you signed up for? Reps, ramp, attainment, and attrition in — effective selling capacity, the gap to plan, and what it takes to close it.
  49. ToolComp Plan Payout CurveA comp plan is a curve, not a paragraph. OTE, pay mix, threshold, accelerator, and cap in — the whole plan drawn live, with total cash at attainment and what the next point is worth.
  50. ToolSaaS Metrics ScorecardThe five numbers a revenue leader gets asked for first — NRR, GRR, magic number, CAC payback, Rule of 40 — computed from raw inputs and scored against public benchmarks.
  51. CraftingOracle's 10-K Said What the Press Releases Didn't.Oracle's fiscal 2026 10-K named AI as the direct cause of 21,000 layoffs this week, while PwC's 2026 AI Jobs Barometer confirmed a 62% wage premium for AI-skilled roles — together, two data points that answer the career question most senior analytics ICs have been putting off.
  52. CraftingThe BI Brief Changed in June. The JD Hasn't.Microsoft Build 2026 shipped Agent Skills for Power BI — AI that writes reports from screenshots — and the $30K–$65K Fabric governance premium now has a visible job description gap behind it.
  53. Field noteProductivity Has Left Wages in the DustFor a generation the typical worker’s pay rose right alongside what they produced. Around 1973 the lines split — net productivity is up +298% since 1948, worker pay only +143% — and the wedge between them is income workers generated but didn’t take home. The setup for the obvious next question: will the AI productivity surge flow back to pay, or repeat the pattern? Fed by EPI’s State of Working America data.
  54. Field noteHow Far CEO Pay Pulled AwayIn 1965 a big-company CEO made about 21 times a typical worker; the ratio peaked at 408:1 in 2021 and sits at 280:1 today. Because executive pay is mostly stock, the line swings with the market — toggle the S&P 500 overlay to see it track. The options-realized measure for the 350 largest U.S. firms, fed by EPI’s State of Working America data — then search a company you know for its own ratio, straight from its SEC proxy.
  55. SignalThe dashboard wrote itself.Microsoft open-sourced Fabric Skills for Claude and GitHub Copilot through the June Fabric Updates Blog, Databricks made Genie One GA at Data + AI Summit on June 16 with Unity Catalog Metrics turned into governed objects the agent drafts against, ThoughtSpot integrated Spotter with Snowflake Cortex AI and Semantic Views at Snowflake Summit 26 on June 2, and Sigma Agents went Public Beta on June 12 with MCP tool support — four BI vendors this fortnight stopped shipping the dashboard the analyst clicked and started shipping the agent that authors the model behind it.
  56. BriefPE portfolio — Applied AI Engineer (Forward-Deployed)The stretch goal: a forward-deployed AI engineer embedded across a PE portfolio. Honest that full-stack at staff depth is the reach — but the AI-native half (Claude Code, MCP servers, custom skills, context engineering, tool benchmarking, enablement) is my daily practice, and this whole site is the proof. The spine is reuse: build once, redeploy across the portfolio.
  57. Field noteNuclear Weapon InventoryEvery nuclear warhead on Earth, year by year since 1945. The stockpile peaked at 64,452 in 1986 and has fallen 85% since — almost all of it the US and Russia dismantling Cold-War arsenals. Flip between total stockpile and the year-over-year buildup/teardown, overlay the arms-control treaties, and isolate any of the nine arsenals on a linked world map. Fed by an FAS/Our World in Data feed that refreshes year to year.
  58. BriefWealth-tech CRM — Sr RevOps Engineer (GTM Systems)The off-thesis one: a RevOps / GTM-systems role, not an analytics seat. Reframed around the part that’s hard to hire for — a trustworthy lead-to-revenue funnel with data quality and AI-native workflows on top — and honest about where Salesforce/CPQ admin depth is the ramp. The same full-funnel engine, pointed at a GTM stack.
  59. CraftingEvery Staff Analytics JD Lists dbt. Here's What It Actually Does — and Why It's the Trust Layer.A field guide to the trust layer underneath every modern data stack — and why the job descriptions never explain it.
  60. Field noteTopology of MusicEvery song I’ve logged since 2019, rebuilt from Tableau as a “mountain range” of my top-15 artists. Not just who I played most, but who I stayed loyal to — each artist climbs for every return inside four days and dips when I let them lapse. deadmau5 never stops climbing.
  61. Field noteMormon Pioneer Trek to the Salt Lake ValleyThe 56,000 Latter-day Saints who walked 1,300 miles to the Salt Lake Valley, rebuilt from Tableau as one themed dashboard. A young people’s migration (58% under 25), cholera as the trail’s defining killer, a U-shaped mortality curve — and the Company Type filter made real: pick Willie & Martin to watch mortality jump to 16.5%.
  62. Field noteFaith and Human Evolution: Mental GymnasticsForty-eight religious university students, read back two of their own contradictory survey answers — “Adam & Eve are our universal ancestors” and “humans share an ancestor with apes.” Half saw no conflict at all. Built from a public BYU interview-transcript deposit: the seven moves they use to hold both at once, and a wall of the transcripts verbatim (“we got our latest model, let’s, Adam and Eve let’s go”).
  63. BriefStart here — one engine, many rolesThe through-line behind the whole portfolio: one analytical engine — full-funnel, LTV, experimentation, exec scorecards, Voice-of-Customer — reskinned across competitor spotlights, JD case studies, and AI-enabled work.
  64. BriefSynchrony — VP, Co-Brand & Lifecycle AnalyticsA JD case study: the mandate reframed, a 90-day plan, a co-brand cardholder lifecycle funnel, and a requirement→proof map — the same lifecycle-analytics engine I built for Acima, pointed at a co-brand card book.
  65. BriefAffirm — Director, Analytics (Strategic Insights)A JD case study for Affirm’s Strategic Insights role — the BNPL consumer lifecycle and the Card-attach growth lever, with proof that pairs to my full Affirm competitor spotlight.
  66. BriefConcora Credit — VP, Risk (Fraud Strategy & Analytics)A JD case study for a subprime credit-card risk leader — the decisioning funnel (first-payment default, charge-offs, the approval/loss frontier), mapped to the Acima risk model I built. The closest fit in the set to that role’s actual day.
  67. BriefChime — Director, Product AnalyticsA JD case study for Chime’s Product Analytics role — the neobank member lifecycle, the direct-deposit activation unlock, and an experimentation-first 90-day plan, with proof mapped to the Dave spotlight.
  68. BriefAirbnb — Staff, Payments Advanced AnalyticsA JD case study for Airbnb’s Payments analytics role — the payment funnel, an authorization-rate causal experiment, and the same experimentation + exec-scorecard engine, pointed at money movement.
  69. BriefHeadspace — Director, AI EnablementA different kind of case study: this portfolio IS the proof. A dozen-plus sourced, cited analyses shipped via an AI research→build operating model I designed — discovery→pilot→scale, with responsible-AI guardrails on every page.
  70. BriefTarget — Director, Quantitative UX Research & AI EnablementA JD case study for Target’s Quantitative UX Research role — behavior-vs-voice measurement and a VoC research signal, mapped to my CX Research & Market Intelligence brief and AI-scaled research workflows.
  71. BriefBest Buy — Director, Customer Insights & IntegrationA JD case study for Best Buy’s Customer Insights role — the retail customer lifecycle and the channel-integration payoff, mapped to the lifecycle-analytics engine.
  72. BriefCitizens — Head of Decisioning Analytics & OptimizationA JD case study for Citizens’ decisioning role — the portfolio decision funnel optimized end-to-end against profitability, mapped to the decision-optimization engine.
  73. BriefCompetitor Spotlight: Progressive LeasingA deep-dive on Progressive Leasing / PROG Holdings (NYSE: PRG) — Acima’s purest pure-play mirror, the virtual-LTO rival Acima overtook on GMV in FY2025. Includes the $175M FTC settlement. Public data, every figure cited.
  74. BriefCompetitor Spotlight: DaveA deep-dive on Dave (NASDAQ: DAVE) — Brigit’s most direct competitor, already 2–3× its size, GAAP-profitable, with a banking flywheel Brigit lacks. Public data, every figure cited.
  75. BriefUpbound — Customer Performance AnalyticsInside Acima’s funnel: an interactive unit-economics & LTV model calibrated to the filed FY2025 results, a leakage diagnostic, an experimentation readout, and the SQL underneath. Public data only.
  76. BriefUpbound — Competitive & Market IntelligenceAn original market-intelligence briefing on Upbound Group (Acima, Rent-A-Center, Brigit) and the accessible-finance arena — lease-to-own vs BNPL vs cash advance. Every figure sourced and dated.
  77. BriefCompetitor Spotlight: AffirmA deep-dive on Affirm (NASDAQ: AFRM) — the no-late-fee, simple-interest, prime-leaning BNPL that sets the transparency benchmark high-take-rate lease-to-own is judged against. Public data, every figure cited.
  78. BriefCompetitor Spotlight: SezzleA deep-dive on Sezzle (NASDAQ: SEZL) — the subprime-leaning, super-app-building BNPL on a collision course with Acima and Brigit. Trajectory, business model, head-to-head, and implications. Public data, every figure cited.
  79. Field noteThe Happiness ReportsThree reads on happiness and suicide. The paradox: why happy countries like Finland carry high suicide rates (after Gladwell), on a scatter + world map with a World Cup 2026 lens. Over time: a decade stacked against GDP, where the gap widened and a third of countries grew richer yet sadder. And the decline: world suicide rates fell nearly a fifth since 2000 — happiness never noticed.
  80. SignalThe platform shipped the badge.Four platform vendors stopped pitching the agent this fortnight and started shipping the badge it has to wear.
  81. SignalThe agent became a graph.Salesforce ships Multi-Agent Orchestration GA on June 15, ServiceNow Autonomous CRM names production volumes, Anthropic Claude Managed Agents goes multi-agent with Netflix in production, and a reliability paper measures the gap — four moves in one fortnight saying the AI feature stopped being a single LLM call.
  82. CraftingThe Analytics Interview Changed This Month. Most Prep Is Still for Last Month.The dbt Developer Agent shipped this month, Meta and Shopify now allow AI in technical interviews, and Ravio's 2026 comp data documented a 12% AI/ML IC premium alongside a 73% collapse in entry-level analytics hiring. The interview changed. Most prep guides haven't.
  83. ToolOgden Home FinderA living catalogue of Ogden-metro rentals and for-sale homes — tracked daily with price history, days on market and a map. An AI agent scrapes it every morning; a validation gate checks the agent’s work before anything ships.
  84. SignalThe press release became a split test.Pinterest, Atlassian, Anthropic, and CrowdStrike each printed an AI feature alongside a labeled lift number this fortnight — the same disclosure shape, written by four vendors who would not name each other.
  85. CraftingThe Restructuring Wave Is Running Two Operations. Most Résumés Are Only Reading One.The May 2026 AI restructuring wave is cutting analytics roles at the mid-level and opening them at the senior IC tier simultaneously — and reading both signals off the same headlines is the week's first career move.
  86. ToolBrowser GIF & Meme MakerPanel layouts and caption templates for your own pictures, with Impact text you can drag anywhere — or turn a screen recording into a platform-sized GIF with trim, boomerang playback, filters, and client-side ffmpeg. Nothing is uploaded.
  87. SignalThe audit log became the moat.Salesforce printed Agentforce at $1.2B ARR, Snowflake bought Natoma, and Microsoft made Agent 365 mandatory at five agents — three vendors quietly naming the same moat: identity and audit at the tool-call level.
  88. ToolAI Feature Cost EstimatorSize the monthly bill for an LLM feature before you build it. Requests, tokens, and rates in — cost per request, monthly, and annual out.
  89. ToolEval Set SizerHow many golden examples do you actually need? Pick a target accuracy, a margin of error, and a confidence level — get the sample size.
  90. ToolProse Voice LinterPaste a draft. It flags the banned words, exclamation points, and passive voice, then checks the short-declarative rhythm — the exact house rules behind Signal and Crafting.
  91. ToolA/B Test CalculatorDrop in visitors and conversions for two variants to see lift, a p-value, and whether the result is real. Plus a planner for how many you need before you start — and, for training rollouts, a holdout sizer and a pre/post difference-in-differences reader.
  92. CraftingAnalytics Leadership Has a Build Brief and a Scale Brief. They're Not the Same Interview.The analytics leadership pool is about to get bigger. Meta's notice periods clear in mid-June, and most of that clearance lands at the Director and Head of Analytics tier.
  93. SignalThe agent moved inside the suite.Anthropic shipped Claude inside Microsoft Office. SAP turned 200 workflows into agents. The standalone AI tab is being demoted; the integration is taking the seat.
  94. CraftingThe Senior Analyst Brief Has Split. Most Résumés Address the Half That Isn't Hiring.The Senior / Staff Data Analyst title is running two separate job briefs right now. The product analytics version has been the default. The advertiser measurement version is the active hire.
  95. SignalAI revenue is becoming a line item.Salesforce is about to break out Agentforce ARR as its own segment. Every competitor's CFO is drafting the same slide. The renewal sheet just grew a column.
  96. SignalThe dashboard stopped being the product.Four BI vendors moved the same direction last week. The semantic layer is the new product surface. The dashboard is the fallback.
  97. CraftingThe Director Brief Has a New Question. Most Résumés Are Still Answering the Old One.Three weeks out from Snowflake Summit. The Director interview shifted from 'tell me about your stack' to 'tell me about a decision you changed.'
  98. CraftingProduct Analytics Is the Q2 Hire. Here's What the Brief Now Requires.The companies that named AI revenue in Q1 now have a Q2 problem: proving it. That proof is a hiring event.
  99. CraftingThe Cuts Are Priced In. The Build-Out Isn't.Meta's 8,000-person reduction is underway. The Q1 ad-platform prints sorted the sales-ops job market into two columns.

Proof, by the numbers

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